The Fresh Tech

Basically, a virtual assistant, this is a remote worker, one who takes care of admin work, technical tasks, or creative...

There is a specific moment that almost every digital agency eventually faces. A client comes back with a project that...

Every agency owner remembers a particular client conversation, even if the details blur. A trusted client, mid-project, asks almost in...

Melbourne is not a forgiving market. Businesses here compete against each other in suburbs where multiple versions of the same...

There is a particular moment most digital agencies know well. A client asks whether the agency handles paid search. The...

Most businesses reach a point where the website becomes an embarrassment rather than an asset. Not a dramatic embarrassment —...

Plenty of businesses show up on social media. Most of them are invisible. Not because they are lazy or underfunded,...

There is a quiet pattern playing out across small and mid-sized businesses in Australia. Founders and directors who once wore...

There is a particular kind of frustration that comes from watching a competitor outrank you for years when you know...